ERIC Number: EJ672345
Record Type: CIJE
Publication Date: 2003
Strengthen Context To Enhance Health Promotion Effectiveness.
Sofian, Neal; Newton, Daniel; DeClaire, Joan
American Journal of Health Promotion, v17 n4 p1-0 supp Mar-Apr 2003
Highlights one strategy to improve health promotion delivery and generate better outcomes by creating "Microcultures of Meaning" (MOMs), which are intended to provide a context to help people learn and take action. The issue introduces key theoretical concepts associated with the MOM methodology, describes the scientific rationale, discusses social capital, and notes how MOM can be applied in building practical applications for use in health promotion. (SM)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: In "The Art of Health Promotion," a special supplement to this issue.