ERIC Number: EJ737031
Record Type: Journal
Publication Date: 2005
Pages: 5
Abstractor: Author
ISBN: N/A
ISSN: ISSN-1082-1651
EISSN: N/A
Encouraging Learning of Industry Technology: A Merchandising Example
Reilly, Andrew; Huss, Megan; Stoel, Leslie
Journal of Family and Consumer Sciences, v97 n4 p36-40 2005
The application of the technology acceptance model to a merchandising course teaching industry software was evaluated. Based on technology acceptance research, industry software was presented emphasizing ease-of-use and usefulness. The final course project gave students a quasi real-life experience of combining merchandising skills with the software. Responding students were satisfied with the software and the project itself. A regression analysis revealed that satisfaction with the software predicted satisfaction with the project. (Contains 6 tables.)
Descriptors: Technology Education, Industry, Computer Software, Merchandising, Business Education, Technological Literacy, Course Evaluation, Computer Simulation, Problem Based Learning
American Association of Family and Consumer Sciences, 400 North Columbus Street, Suite 202, Alexandria, VA 22314. Tel: 703-706-4600.
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A