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ERIC Number: EJ985407
Record Type: Journal
Publication Date: 2012-Sep-17
Pages: 0
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0009-5982
Publishers See Online Mega-Courses as Opportunity to Sell Textbooks
Howard, Jennifer
Chronicle of Higher Education, Sep 2012
Colleges are not the only enterprises interested in the possibilities of free, online courses. Publishers have begun to investigate whether so-called MOOC's, or massive open online courses, can help them reach new readers and sell more books. For the moment, providers of the classes encourage professors not to require students to buy texts, in order to keep access as open as possible. So publishers cannot count on MOOCs to generate a course-adoption sales. But online courses do have recommended-reading lists, and enrollments in the tens of thousands. The courses' recommended-reading lists represent "a promising market for university-press titles," says the director of one press. Online courses have another advantage: They attract many international students, a group that university presses are trying harder to reach.
Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; Tel: 202-466-1000; Fax: 202-452-1033; e-mail: circulation@chronicle.com; Web site: http://chronicle.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A