ERIC Number: EJ1052964
Record Type: Journal
Publication Date: 2015
Abstractor: As Provided
Targeting Millennials: Social Media Strategies within Higher Education
Sessa, Whitney L.
College and University, v90 n1 p2-11 2015
Using a quantitative survey method with an online questionnaire as the data collection tool, the author surveyed 189 social media managers working at American Higher Education institutions to identify forms of social media in use, along with the most popular strategies that colleges and universities use with Facebook.
Descriptors: Colleges, Social Networks, Statistical Analysis, Surveys, Administrators, Web Sites, Best Practices, Online Surveys, Technology Uses in Education
American Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail: firstname.lastname@example.org; Web site: http://www.aacrao.org/
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A