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ERIC Number: EJ080812
Record Type: CIJE
Publication Date: 1973
Pages: N/A
Abstractor: N/A
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A Cross-Cultural Study of the Affective Meanings of Color
Adams, Frances M.; Osgood, Charles E.
Journal of Cross-Cultural Psychology, 4, 2, 135-156, Jun 73
Color data from the Osgood et al. 23-culture semantic differential study of affective meanings reveal cross-cultural similarities in feelings about colors. The concept RED is affectively quite salient; BLACK and GREY are bad, and WHITE, BLUE, and GREEN are good; YELLOW, WHITE, and GREY are weak; RED and BLACK are strong. (RJ)
Descriptors: Affective Behavior, Color, Cross Cultural Studies, Culture Fair Tests, High School Students, Student Attitudes
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