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Peer reviewed Peer reviewed
ERIC Number: EJ301232
Record Type: CIJE
Publication Date: 1984
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Teenage Drinking: Does Advertising Make a Difference?
Atkin, Charles; And Others
Journal of Communication, v34 n2 p157-67 Spr 1984
Surveyed teenagers (grades 7-12) about their drinking behavior, their exposure to alcohol advertising, relevant demographic information, and other communication influences. Concluded that exposure to alcohol advertising is significantly associated with teenage drinking behavior and intentions. (PD)
Descriptors: Adolescents, Advertising, Alcoholic Beverages, Drinking, Mass Media Effects, Media Research, Questionnaires, Secondary School Students, Surveys
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A