ERIC Number: EJ686675
Record Type: Journal
Publication Date: 2004-Dec
New Ideas and Fertility Limitation: The Role of Mass Media
Barber, Jennifer S.; Axinn, William G.
Journal of Marriage and Family, v66 n5 p1180-1200 Dec 2004
This article investigates the mass media as a social change that shapes individual behavior primarily via ideational mechanisms. We construct a theoretical framework drawing on social demography and social psychology to explain how mass media may affect behavior via attitudinal change. Empirical analyses of 1,091 couples in the Chitwan Valley Family Study, using detailed measures of social change from rural Nepal, show that exposure to the mass media is related to childbearing behavior, and to preferences for smaller families, weaker son preferences, and tolerance of contraceptive use. This result should motivate greater research attention to the influence of changing ideas on behavioral changes, particularly in the study of families.
Descriptors: Foreign Countries, Social Change, Demography, Social Psychology, Mass Media, Mass Media Effects, Social Psychology, Family Planning
Journal Customer Services, Blackwell Publishing, 350 Main Street, Malden, MA 02148. Tel: 800-835-6770 (Toll Free); Fax: 781-388-8232; e-mail: firstname.lastname@example.org.
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A