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ERIC Number: EJ1095478
Record Type: Journal
Publication Date: 2015
Pages: 4
Abstractor: As Provided
Reference Count: 26
ISBN: N/A
ISSN: ISSN-0146-3934
Mass Media Use by College Students during Hurricane Threat
Piotrowski, Chris
College Student Journal, v49 n1 p13-16 Spr 2015
There is a dearth of studies on how college students prepare for the threat of natural disasters. This study surveyed college students' preferences in mass media use prior to an approaching hurricane. The convenience sample (n = 76) were from a university located in the hurricane-prone area of the central Gulf of Mexico coast. Interestingly, reliance on the Internet and TV were the main media weather sources (76% vs. 70%), closely followed by the use of radio (50%). These results are consistent with disaster research based on general population samples. Moreover, only 30% of these college students felt "well-prepared" in the event of a hurricane and, alarmingly, only 50% were familiar with the state's official disaster web-site, "FloridaDisaster.org." These findings have implications for effective mass media communication strategies directed at the younger generation during natural disasters.
Project Innovation, Inc. P.O. Box 8508 Spring Hill Station, Mobile, AL 36689-0508. Tel: 251-343-1878; Fax: 251-343-1878; Web site: http://www.projectinnovation.biz/csj.html
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Florida