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ERIC Number: EJ805674
Record Type: Journal
Publication Date: 2006
Pages: 8
Abstractor: As Provided
ISSN: ISSN-0273-4753
Participative Case Studies: Integrating Case Writing and a Traditional Case Study Approach in a Marketing Context
Forman, Howard
Journal of Marketing Education, v28 n2 p106-113 2006
Case-based pedagogy is a valuable tool for applying business concepts and theories to organizational contexts. Traditional case-based pedagogy offers such learning opportunities. What this pedagogy lacks, however, is an element of real-time experiential learning opportunities. This research focuses on the advantages of incorporating a case-writing assignment in an MBA curriculum and integrating it with the traditional case-study methodology in what is termed participative case writing. This research details the integrated case-study methodology and includes specific implementation recommendations. (Contains 2 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A