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ERIC Number: EJ472047
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0883-2323
The Use of Management and Marketing Textbook Multiple-Choice Questions: A Case Study.
Hampton, David R.; And Others
Journal of Education for Business, v69 n1 p40-43 Sep-Oct 1993
Four management and four marketing professors classified multiple-choice questions in four widely adopted introductory textbooks according to the two levels of Bloom's taxonomy of educational objectives: knowledge and intellectual ability and skill. Inaccuracies may cause instructors to select questions that require less thinking than they intend. (Author/JOW)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A