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ERIC Number: EJ856879
Record Type: Journal
Publication Date: 2009
Pages: 26
Abstractor: As Provided
Reference Count: 91
ISSN: ISSN-0897-5930
Information Technology-Based Innovation in International Marketing Education: An Exploration of Two Learning Environments
Sinkovics, Rudolf R.; Haghirian, Parissa; Yu, Shasha
Journal of Teaching in International Business, v20 n2 p123-148 2009
Information technology (IT) innovations have and continue to have a significant impact on international marketing practice and customer interactions. With the marketing environment becoming increasingly dependent on technology, marketing teaching in higher education faces a challenging task of effectively leveraging technology in diverse learning environments. This article investigates key developments of recent years and explores drivers of learners' satisfaction within two different IT-based learning environments. Both virtual classrooms via video conferencing technology and the use of simulations for testing international marketing campaigns will be investigated. Factors which contribute to successful teaching outcomes by means of these technologies are identified. A learner satisfaction model for IT-based learning environments is used for identification of these factors and recommendations for marketing educators based on the evaluation of the results are given. (Contains 1 figure and 2 tables.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A