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Brooks, Larry R.; Hammons, James O. – Journal of Marketing for Higher Education, 1993
It is argued that higher education should be marketing according to principles for marketing services not products. Unique features of services, implications for marketing, and application of service marketing principles to college and university recruitment are explained. Research on seven successfully marketed colleges and universities and…
Descriptors: Change Strategies, College Administration, Higher Education, Marketing
Maehrlein, Joyce J. – 1993
A series of marketing and early intervention strategies were developed to increase female enrollment in technology education (TE) in a New Jersey township with residents of all social classes/income levels. Among the main project activities were the following: (1) development of a comprehensive curriculum intervention called Technology Education…
Descriptors: Attitude Change, Change Strategies, Early Intervention, Enrollment Management
Vicars, Dennis – Exchange: The Early Childhood Leaders' Magazine Since 1978, 2011
A common refrain among directors goes something like this: "I have to get that food order in now." "I have to meet with Mrs. Miller about her bill." "I have to meet with the pre-k teachers today." "I have to get those marketing packets out today." Is it any wonder that so many directors are stressed out and tired? Many people have a tendency to…
Descriptors: Marketing, Participative Decision Making, Transformational Leadership, Teamwork
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Murk, Peter J.; Barrett, Andrew J.; Atchade, Pierre J. – Journal of Workplace Learning: Employee Counselling Today, 2000
Diagnostic model includes six questions to guide training and development: Who needs training? Why? When and where? What is to be learned? What is the cost? and How will it be evaluated? Presents the Index for Training Success, which measures the following for each question: importance to instructor, level of detail available, weight of…
Descriptors: Educational Diagnosis, Instructional Effectiveness, Job Skills, Job Training
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Dholakia, Ruby Roy; Acciardo, Linda A. – Journal of Marketing for Higher Education, 2014
Shrinking financial support from governments and forecast declines in the college-going population have combined to exert tremendous pressure on institutions of higher learning. Branding as a strategy has become more popular as a way of differentiating an institution from its competition, but the complexity of higher education makes branding an…
Descriptors: State Universities, Institutional Advancement, Public Relations, Higher Education
Youngman, Curtis – 1996
In Winter 1994, the Marketing Department at Salt Lake Community College (SLCC) in Utah implemented an educational marketing plan that incorporated a focus on customer service to improve institutional effectiveness and student satisfaction. The plan includes a retention and recruitment program to strengthen the college's relationship with current…
Descriptors: College Planning, Community Colleges, Departments, Enrollment
Miklich, Beverly – 1981
The issues, organizational changes, and institutional reactions that colleges and universities perceive as associated with implementation of new marketing practices were identified in a review of the literature and interviews with officials from 25 institutions primarily in or near Los Angeles, California. Several trends were revealed: successful…
Descriptors: Accountability, Administrative Change, Change Strategies, College Administration
Morris, L. Michelle; Cejda, Brent D. – 2001
Integrated marketing deals with aspects often referred to as the "4 Ps": product, price, place, and promotion. These aspects have also been described as the "4 Cs": customer, cost, convenience, and communication. Integrated marketing has been defined as "a listening-first, database-dependent approach to marketing that includes both a willingness…
Descriptors: Cost Effectiveness, Enrollment, Higher Education, Integrated Activities
Dyer, Beverly G.; Miller, Michael T. – 2000
This study reports on the job challenges and corresponding response strategies that department chairs at graduate and undergraduate colleges and universities encounter and rely upon. Literature and research related to marketing department chairs, marketing education, and marketing majors indicates that business schools have come under attack by…
Descriptors: Administrator Attitudes, Administrator Effectiveness, Administrator Responsibility, Administrator Role
Contemporary Associates, Inc., Washington, DC. – 1980
The proposed strategy, which is designed to maximize the effectiveness and minimize the costs of marketing the Information Analysis Products (IAPs) produced by the 16 ERIC Clearinghouses, is based on a study of the concept of centralized versus decentralized ordering of selected ERIC products. The experiment measured four variables--postage,…
Descriptors: Clearinghouses, Comparative Analysis, Costs, Information Dissemination
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Baker, Credence; Gentry, James – Administrative Issues Journal: Connecting Education, Practice, and Research, 2014
In an era of increasingly hyped Massive Open Online Courses (MOOCs) that seem to evoke feelings of both promise and peril for higher education, many institutions are struggling to find their niche among top-tier Ivy League schools offering courses to thousands of participants for free. While the effectiveness of MOOCs in terms of learning outcomes…
Descriptors: Online Courses, Models, Open Education, Open Universities
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Kraus, Ronald J. – Journal of Marketing for Higher Education, 1991
A survey of alumnae of three Catholic liberal arts colleges investigated applicability of a theoretical model proposing that selected demographic, background, and opinion variables would affect alumnae giving. Results indicate that most of the demographic/background variables studied had only weak to moderate correlation with giving patterns.…
Descriptors: Alumni, Attitudes, Church Related Colleges, College Administration
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Pascoe, Graham W. – Management Education and Development, 1992
Implementation is a more important management problem than design of marketing strategy. Business schools must rethink both content and teaching methods to address this issue. (SK)
Descriptors: Business Administration Education, Curriculum Development, Higher Education, Instructional Effectiveness
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Kaneene, John B.; Ssajjakambwe, Paul; Kisaka, Stevens; Miller, RoseAnn; Kabasa, John D. – Journal of Asynchronous Learning Networks, 2013
The AgShare Phase I Program, conducted at Makerere University, Kampala, Uganda, was formed to create open education resources for teaching and community development through action research. The study was conducted by an interdisciplinary team of investigators from fields of veterinary medicine and agri-business. Two master of science students…
Descriptors: Action Research, Open Source Technology, Educational Resources, Foreign Countries
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Webster, Robert L.; Hammond, Kevin L.; Rothwell, James C. – American Journal of Business Education, 2010
This paper is part of a stream of research dealing with customer and market orientation within higher education, specifically within business schools holding membership in AACSB-International. A market orientation strategy leading to a customer and market-oriented organizational culture is based upon the acceptance and adoption of the marketing…
Descriptors: Business Administration Education, Administrator Attitudes, Marketing, Employers
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