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HR & H Marketing Research International, Ltd., London (England). – 1985
A study evaluated procedures currently used to market adult education at five colleges in Great Britain. Data were collected from roundtable discussions with the principals and vice-principals of the five participating colleges and from interviews and questionnaires administered to staff members from each college and to representatives of…
Descriptors: Adult Education, Advertising, Advisory Committees, Change Strategies
Novak, Kathy – 1983
Designed as a resource for urban adult basic education (ABE) program planners, this guidebook describes model linkage strategies between ABE and job placement as well as ABE and job training services that are targeted to urban Americans. The following topics are covered in the guide: linkage strategies (the meaning of the term linkages, community…
Descriptors: Administrator Guides, Adult Basic Education, Agency Cooperation, Community Programs
National Heart, Lung, and Blood Institute, 2005
The National Heart, Lung, and Blood Institute (NHLBI) Obesity Education Initiative (OEI) convened a two-day meeting to help develop a national public education outreach initiative to help reduce and prevent overweight and obesity in the United States. This Strategy Development Workshop, held on February 17-18, 2004, convened more that 70 public…
Descriptors: Workshops, Outreach Programs, Marketing, Child Health
Goodall, Richard L. – 1980
The benefits and acceptability of marketing in postsecondary education are examined in response to evidence that indicates an increasing number of colleges and universities are turning towards the adoption of strategies and modes of administrative thinking that reflect commercial marketing techniques. The trend to use commercial techniques is…
Descriptors: College Choice, College Role, College Students, Delivery Systems
Ruhland, Sheila; Samson, Harland; Brewer, Jerrilyn; Hague, David – 1997
This document contains materials about and from an assessment of Wisconsin's associate degree marketing program. The document begins with a report containing the following: marketing program mission and vision statements; overview, conclusions, and recommendations of an assessment of marketing education needs in which recent graduates of the…
Descriptors: Associate Degrees, Business Education, Data Collection, Evaluation Methods
Kunneke, Kathy – 1999
This paper describes the experiences with marketing, a new concept at the Library at the University of South Africa (Unisa), which is the largest university in South Africa and one of the largest distance education institutions in the world. Following a discussion of marketing of the tertiary library and the service marketing triangle…
Descriptors: Academic Libraries, Computer Mediated Communication, Computer Oriented Programs, Distance Education
Murthy, C. S. H. N.; Mathur, Gaurav – Online Submission, 2008
While the conventional education system with different forms of E-learning and rigid academic instructive curriculum could not bring desired changes in specified timeframe work at rural level in the targeted communities and groups, a multipronged sociological approach with a sociable and flexible curriculum in new E-Learning programs becomes need…
Descriptors: Social Change, Poverty, Rural Areas, Computer Uses in Education
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Stensaker, Bjorn – Higher Education Management and Policy, 2007
Increased national and international competition within higher education has triggered an interest in branding within the sector. Higher education institutions are, as a consequence, currently re-examining their profile and image. This article addresses the problems higher education institutions face in this process, and points to the benefits and…
Descriptors: Higher Education, Social Responsibility, Competition, Marketing
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Taousanidis, Nikolaos I.; Antoniadou, Myrofora A. – Industry and Higher Education, 2010
There is an increasing marketization of commodity services and, the authors argue, higher education is suffering heavily from this trend. Higher education institutions (HEIs) are currently subject to quality assurance and other externally imposed procedures that have been successfully applied in the private sector. This article analyses the…
Descriptors: Higher Education, Quality Control, Shared Resources and Services, Educational Quality
Ash, Barbara F. – 1986
The development of a philosophy of marketing for a public community college requires an understanding of the various marketing strategies, a knowledge of the needs of the clientele to be served, and a clear understanding of the operational philosophy of the institution. At Bunker Hill Community College (BHCC), the marketing philosophy rests upon:…
Descriptors: Community Colleges, Continuing Education, Fees, Institutional Advancement
Warmbrod, Catharine P.; Gordon, Marilyn J. – 1985
This three-part instructional guide was developed to assist vocational instructors in marketing education to help their students in the development of broadly applicable, nontechnical (often called quality of work life--QWL) skills. The first section of the guide describes in detail the important QWL skills needed for work and identifies specific…
Descriptors: Classroom Techniques, Cooperative Education, Distributive Education, Educational Resources
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Mazzarol, Tim; Soutar, Geoffrey Norman; Seng, Michael Sim Yaw – International Journal of Educational Management, 2003
Describes how the second half of the twentieth century saw the development of a global market in international education, so that by the 1990s, the systems of many host nations (e.g., Australia, Canada, United Stated, United Kingdom, and New Zealand) had become more market focused and were adopting professional marketing strategies to recruit…
Descriptors: Educational Trends, Foreign Students, Higher Education, International Programs
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Whelan, James – Australian Journal of Environmental Education, 2005
Community-based environmental education is an important part of the sustainability project. Along with regulation and market-based instruments, adult learning and education in non-formal settings consistently features in the sustainability strategies advocated and implemented by government, community and industry entities. Community-situated…
Descriptors: Popular Education, Socialization, Environmental Education, Action Research
Ruhland, Sheila K.; Wilkinson, Richard F. – 1993
This document provides an overview of a project to identify the basic academic skills, advanced academic skills, and the higher-order workplace competencies for marketing education. It describes the following project activities: review of current literature and research in the field; review by business and industry representatives of the skills…
Descriptors: Arithmetic, Basic Skills, Competency Based Education, Core Curriculum
Caldwell, Phyllis A. – 1978
While the financial survival of postsecondary institutions is being stressed, continuing education operarions are facing increasing difficulties in surviving and competing. Strategies are needed for the significant survival of continuing education operations at the small college. The Lifelong Learning Center and others like it need to be concerned…
Descriptors: Adult Education, Adult Programs, Change Strategies, Continuing Education Centers
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