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ERIC Number: EJ931003
Record Type: Journal
Publication Date: 2011
Pages: 14
Abstractor: As Provided
ISSN: ISSN-1499-4046
Using an Opinion Poll to Build an Obesity-Prevention Social Marketing Campaign for Low-Income Asian and Hispanic Immigrants: Report of Findings
Sugerman, Sharon; Backman, Desiree; Foerster, Susan B.; Ghirardelli, Alyssa; Linares, Amanda; Fong, Amy
Journal of Nutrition Education and Behavior, v43 n4 suppl 2 pS53-S66 Jul-Aug 2011
Objective: To gain opinions from low-income, limited-English-speaking Hispanic and Asian immigrants for formative research in a social marketing campaign. Design: Nineteen questions on obesity prevention-related topics were embedded into a larger random digit-dial survey investigating the effects of language and cultural barriers on health care access. Participants were selected by ethnic encoding from consumer databases. Setting: California's northern, southern, and Central Valley regions. Participants: Nine hundred and five adult Hispanic, Chinese, Vietnamese, Hmong, and Korean Californians from households less than 130% of the Federal Poverty Level interviewed in 2005. Variables Measured: Media usage, food stamp participation, health insurance, health problems, access and availability of fruits and vegetables (FVs) and physical activity, beliefs about overweight, and related regulation and policy change. Analysis: Descriptive statistics and percentages for all questions. Results: Latinos reported receiving most information from television; Hmong from radio. Hispanics, Koreans, and Vietnamese thought diabetes was the greatest health issue in California. Among Hmong, 83% thought FVs were too expensive, and 49% of Vietnamese thought good quality, affordable fresh FVs were too hard to find. Conclusions and Implications: Identifying characteristics and opinions that distinguish these ethnic immigrant populations better enables the "Network for a Healthy California" to develop culturally relevant social marketing campaigns and materials. (Contains 8 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: California