ERIC Number: EJ1148038
Record Type: Journal
Publication Date: 2017-Aug
Abstractor: As Provided
Job Requirements for Marketing Graduates: Are There Differences in the Knowledge, Skills, and Personal Attributes Needed for Different Salary Levels?
Schlee, Regina Pefanis; Karns, Gary L.
Journal of Marketing Education, v39 n2 p69-81 Aug 2017
Several studies in the business press and in the marketing literature point to a "transformation" of marketing caused by the availability of large amounts of data for marketing analysis and planning. However, the effects of the integration of technology on entry-level jobs for marketing graduates have not been fully explored. This study examines the knowledge, skills, and personal attributes in listings for entry-level marketing jobs in the United States and the accompanying salaries. Our analysis of job postings reveals shifts in the knowledge, skills, and personal attributes desired by employers of marketing graduates. This study includes recommendations for curricular and cocurricular adjustments for marketing graduates seeking jobs at various salary levels.
Descriptors: Employment Qualifications, Marketing, Knowledge Level, Job Skills, Personality Traits, Salary Wage Differentials, Comparable Worth, Entry Workers, Occupational Information, Content Analysis, Influence of Technology, College Outcomes Assessment, Work Experience, Predictor Variables, Statistical Analysis, Factor Analysis, Multiple Regression Analysis
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A