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Kotsakou, Stamatina; Walters, Cory; Groskopf, Jessica; Tigner, Robert; Banerjee, Simanti – Journal of Extension, 2018
This article describes a novel grain marketing simulation game called "Marketing in a New Era" (MINE) that was developed for use in Extension producer meetings and other educational settings. Key benefits of MINE are that users can personalize the game's marketing simulation environment by incorporating information specific to their…
Descriptors: Marketing, Educational Games, Extension Agents, Extension Education
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Bennett, Delancy H.S.; Raymond, Mary Anne – Marketing Education Review, 2019
Building upon existing experiential learning processes, this paper presents an extended experimental learning framework for creating Corporate Engagement Programs (CEPs). The research answers the AACSB call for "engagement programs" which leverage passive and active pedagogies to connect in-class-lessons to engagement activities with…
Descriptors: Theory Practice Relationship, Experiential Learning, Learning Processes, Teaching Methods
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Nichols, Linda M. – Contemporary Issues in Education Research, 2018
This study evolved from a previous study that examined the perceptions of the importance of specific traits to success in the accounting profession by both accounting professionals in the United States and internationally. That study found that the international subjects valued some soft skills, such as creativity, as being more important to…
Descriptors: Teaching Methods, Accounting, Student Attitudes, Success
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Marteel-Parrish, Anne E.; Lipchock, James M. – Journal of Chemical Education, 2018
Success in chemistry in the 21st century requires not only a mastery of important chemical concepts, but also the skills to apply this knowledge to important societal issues and the ability to effectively convey scientific information using a range of media. In response to this challenge we have developed an innovative four-credit seminar that…
Descriptors: Chemistry, College Science, Undergraduate Study, Problem Solving
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Brennan, Ross; Vos, Lynn – Journal of Marketing Education, 2013
The need to endow marketing graduates with skills relevant to employability grows ever more important. Marketing math and elementary financial understanding are essential employability skills, particularly given the contemporary emphasis on marketing metrics, but the evidence is that marketing graduates are often relatively weak in such skills.…
Descriptors: Marketing, College Students, Simulation, Educational Games
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Croes, Jo-Anne V.; Visser, Melina M. – Journal of Information Systems Education, 2015
The Google Online Marketing Challenge (GOMC) is a global, online student competition sponsored by Google. It is a prime example of an experiential learning activity that includes using real money ($250 sponsored by Google) with a real client. The GOMC has yielded compelling results in student engagement and learning objectives related to the…
Descriptors: Internet, Search Engines, Experiential Learning, Marketing
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Canhoto, Ana Isabel; Murphy, Jamie – Journal of Marketing Education, 2016
Simulations offer engaging learning experiences, via the provision of feedback or the opportunities for experimentation. However, they lack important attributes valued by marketing educators and employers. This article proposes a "back to basics" look at what constitutes an effective experiential learning initiative. Drawing on the…
Descriptors: Simulation, Marketing, Experiential Learning, Integrated Activities
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Wang, Xin; Dugan, Riley; Sojka, Jane – Marketing Education Review, 2013
Implementation of a customer relationship management (CRM) 2.0 system can provide both a valuable pedagogical tool and a needed skill set in a marketing and sales curriculum. A CRM 2.0 system incorporated in the sales and marketing curriculum can help manage relationships between students, practitioners, and faculty while teaching students a…
Descriptors: Marketing, Business Administration Education, College Curriculum, Web 2.0 Technologies
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Gonzalez-Padron, Tracy; Ferguson, Jeffery M. – Marketing Education Review, 2015
Service-marketing education provides students customer service skills sought by employers who recognize the relationship between service and profit. Students in service marketing benefit from active-learning activities with actual organizations to apply customer service frameworks taught in the course. The purpose of this paper is to describe an…
Descriptors: Audits (Verification), Service Learning, Marketing, Employers
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Schlee, Regina Pefanis; Karns, Gary L. – Journal of Marketing Education, 2017
Several studies in the business press and in the marketing literature point to a "transformation" of marketing caused by the availability of large amounts of data for marketing analysis and planning. However, the effects of the integration of technology on entry-level jobs for marketing graduates have not been fully explored. This study…
Descriptors: Employment Qualifications, Marketing, Knowledge Level, Job Skills
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Kaplan, Melike Demirbag; Piskin, Burak; Bol, Beste – Journal of Marketing Education, 2010
The major challenge of marketing education is that the discipline continually reinvents itself. Marketing approaches and practices once new rapidly become old and many texts grow outdated in a short period of time, increasing the pressure on the instructors to provide the students with the latest knowledge. The changing environment of business…
Descriptors: Web Sites, Electronic Publishing, Experiential Learning, Technology Integration
Ryan, Melanie D.; Tews, Nichole M.; Washer, Barton A. – Techniques: Connecting Education and Careers (J3), 2012
Secondary career and technical education (CTE) students are faced with the unique challenge of learning not only specific content-related knowledge and skills, but also postsecondary preparation, 21st century technology, employability and self-marketing skills. At Cass Career Center in Harrisonville, Missouri, a senior capstone project was…
Descriptors: Curriculum, Career Centers, Graduation, Elementary Secondary Education
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Schlee, Regina Pefanis; Curren, Mary T.; Harich, Katrin R. – Journal of Marketing Education, 2009
This study examines the implications of the increased popularity of social enterprise programs and social venture competitions for the marketing curriculum. Social enterprise programs and competitions are often offered outside the school of business and target students from a variety of academic backgrounds. Although social enterprises use…
Descriptors: Social Problems, Marketing, Business Skills, Business Education
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Liu, Yiyuan; Levin, Michael A. – Marketing Education Review, 2018
With the emerging use of analytics tools and methodologies in marketing, marketing educators have provided students training and experiences beyond the soft skills associated with understanding consumer behavior. Previous studies have only discussed how to apply analytics in course designs, tools, and related practices. However, there is a lack of…
Descriptors: Teaching Methods, Data Analysis, Marketing, Curriculum Design
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McCorkle, Denny E.; McCorkle, Yuhua Li – Marketing Education Review, 2012
With the rapid growth of social networking and media comes their consideration for use in the marketing classroom. Social networking skills are becoming essential for personal branding (e.g., networking, self-marketing) and corporate/product branding (e.g., marketing communication). This paper addresses the use of LinkedIn (i.e., an online…
Descriptors: Marketing, Social Networks, Skill Development, Teaching Methods
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