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South Carolina State Dept. of Education, Columbia. Office of Vocational Education. – 1983
This curriculum guide consists of materials for use in teaching the second year of a two-year course in marketing and distributive education. Included in the guide are field review information, an introduction, a course outline, a series of unit outlines, a bibliography, and a list of audiovisual materials. The following topics are addressed in…
Descriptors: Administration, Advertising, Audiovisual Aids, Behavioral Objectives
Young, Roy H. – Canadian Vocational Journal, 1980
Describes a typical secondary level distributive education program which provides high school students with marketing skills, contending that administrators must provide the opportunity for students to prepare themselves to function in a free enterprise system. (JOW)
Descriptors: Distributive Education, Marketing, Secondary Education
Burgess, Elinor F.; Rees, Doris J. – Balance Sheet, 1984
Describes a program in Fairfax County, Virginia, in which marketing and distributive education classes are taught at two shopping malls. The merchants provide students with realistic, hands-on experiences during class time that provide the basis for instruction in many marketing skills and techniques. (JOW)
Descriptors: Distributive Education, Marketing, Merchandising, Nontraditional Education
South Carolina State Dept. of Education, Columbia. Office of Vocational Education. – 1983
This curriculum guide consists of materials for use in teaching the first year of a two-year course in marketing and distributive education. Included in the guide are field review information, an introduction, a course outline, unit outlines for use in the first and second semesters of the course, and a bibliography. Topics addressed in the first…
Descriptors: Behavioral Objectives, Business Administration, Business Education, Career Planning
Matthias, Tim; And Others – 1980
This presentation contains articulated curricula in marketing and distributive education which avoid duplication and/or overlapping of learning units from high school to postsecondary levels. First, descriptions and outlines of the high school Marketing and Distributive Education curriculum based on the Indiana curriculum mode are presented.…
Descriptors: Advanced Placement, Articulation (Education), Career Ladders, Course Descriptions
Vaughan, Ellen C.; Elliott, Ronald T. – 1990
This introduction to marketing guide addresses the three domains of learning: psychomotor, cognitive, and affective. The guide contains suggestions for specific classroom activities for each domain. Each unit or task in this guide contains a competency statement followed by performance objectives, job-relevant instructional activities,…
Descriptors: Affective Objectives, Behavioral Objectives, Business Education, Competency Based Education
McComas, Marcella, Ed. – 1987
Eight presentations are included in these proceedings: "Concerns of Secondary, Marketing Education Teachers in Illinois: Implications for the Profession" (Ralph Wray); "Differences in Self-Concept and Achievement of Vocational, Academic, and Academic-Vocational Students" (Margie Crocker, Jack Crocker); "The Identification of Critical Areas…
Descriptors: Academic Achievement, Business Education Teachers, Career Planning, Curriculum Development
Florida State Univ., Tallahassee. Center for Instructional Development and Services. – 1990
This vocational program guide is intended to assist in the organization, operation, and evaluation of a program in fashion marketing in school districts, area vocational centers, and community colleges. The following topics are covered: program content (job duties of wholesale and retail clothing salespersons and curriculum framework and student…
Descriptors: Behavioral Objectives, Clothing, Community Colleges, Competency Based Education
PDF pending restoration
Davis, Rodney E.; Husted, Stewart W. – 1979
To meet the needs of distributive education teachers and students, a project was initiated to develop competency-based curriculum models for marketing and distributive education clusters. The models which were developed incorporate competencies, materials and resources, teaching methodologies/learning activities, and evaluative criteria for the…
Descriptors: Basic Skills, Competency Based Education, Curriculum Development, Curriculum Guides
Winn, Marilyn G.; Lynch, Richard L., Ed. – 1990
This competency-based instructional text focuses on preparing students for apparel industry positions at the career-sustaining and marketing specialist levels. It also includes materials to help students develop the competencies needed for entry-level and managerial positions. The text is divided into four units. Unit 1 contains a chapter…
Descriptors: Clothing, Communication Skills, Competency Based Education, Distributive Education
Ely, Vivien King – 1978
Intended for reference use by vocational education decision makers, including chief school officers, administrative and supervisory personnel, and advisory councils, this publication contains information on topics to be considered before, during, and after establishing a program for distributive education. A section is devoted to each of the…
Descriptors: Adult Education, Career Exploration, Career Planning, Competency Based Education
Mobley, Robert G.; And Others – 1979
This document contains separate core curricula for Distributive Education and Diversified Cooperative Training programs designed to aid the teacher in using available competency-based instructional materials. Each core curriculum is composed of four parts: marketing, economics, career exploration, and employability skills. Marketing, the largest…
Descriptors: Career Exploration, Competency Based Education, Cooperative Education, Core Curriculum
Missouri Univ., Columbia. Dept. of Practical Arts and Vocational-Technical Education. – 1988
This document contains marketing occupations-related materials to help teachers and parents teach access skills to Missouri junior high and high school special needs students who want to pursue a vocational program in marketing. Access skills are defined as those skills needed to access vocational education programs and be successful in the world…
Descriptors: Access to Education, Color, Communication Skills, Competency Based Education
Michigan State Univ., East Lansing. Coll. of Agriculture and Natural Resources Education Inst. – 1980
This research-based curriculum guide for a secondary marketing and distributive education program covers 12 institutional areas. They are advertising, communications, display, human relations, management, mathematics, merchandising, operations, product/service technology, sales, economics of marketing, and employability skills. A content outline…
Descriptors: Advertising, Business Administration, Communications, Competency Based Education
Shepard, Del – 1987
This curriculum guide and content outline for the telemarketing entry-level position contains seven sections: (1) specialized telemarketing tasks; (2) telemarketing selling skills; (3) marketing tasks; (4) business-related tasks; (5) business-specific tasks; (6) personnel/human resources-related tasks; and (7) communications and minimum skill…
Descriptors: Career Choice, Communication Skills, Competition, Consumer Economics