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ERIC Number: EJ1113162
Record Type: Journal
Publication Date: 2016-Aug
Pages: 7
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-1077-5315
Developing a Marketing Mind-Set: Training and Mentoring for County Extension Employees
Sneed, Christopher T.; Elizer, Amy Hastings; Hastings, Shirley; Barry, Michael
Journal of Extension, v54 n4 Article 4IAW2 Aug 2016
Marketing the county Extension program is a critical responsibility of the entire county staff. This article describes a unique peer-to-peer training and mentoring program developed to assist county Extension staff in improving marketing skills and successfully developing and implementing a county Extension marketing plan. Data demonstrating success of this program are presented. Additionally, best practices for states wishing to create a similar peer-to-peer program conclude the article.
Extension Journal, Inc. e-mail: joe-ed@joe.org; Web site: http://www.joe.org
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Tennessee