ERIC Number: EJ456080
Record Type: Journal
Publication Date: 1990
Segmenting the MBA Market: An Australian Strategy.
Everett, James E.; Armstrong, Robert W.
Journal of Marketing for Higher Education, v3 n1 p151-63 1990
A University of Western Australia market segmentation study for the masters program in business administration examined the relationship between Graduate Management Admission Test scores, work experience, faculty of undergraduate degree, gender, and academic success in the program. Implications of the results for establishing admission criteria are discussed. (MSE)
Descriptors: Admission Criteria, Bachelors Degrees, Business Administration Education, College Administration, College Admission, College Entrance Examinations, Foreign Countries, Higher Education, Majors (Students), Marketing, Masters Programs, Predictor Variables, Public Relations, Sex Differences, Standardized Tests, Student Recruitment
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A
Identifiers - Location: Australia
Identifiers - Assessments and Surveys: Graduate Management Admission Test