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Peer reviewed Peer reviewed
ERIC Number: EJ456080
Record Type: Journal
Publication Date: 1990
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0884-1241
Segmenting the MBA Market: An Australian Strategy.
Everett, James E.; Armstrong, Robert W.
Journal of Marketing for Higher Education, v3 n1 p151-63 1990
A University of Western Australia market segmentation study for the masters program in business administration examined the relationship between Graduate Management Admission Test scores, work experience, faculty of undergraduate degree, gender, and academic success in the program. Implications of the results for establishing admission criteria are discussed. (MSE)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia
Identifiers - Assessments and Surveys: Graduate Management Admission Test