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Peer reviewed Peer reviewed
ERIC Number: EJ467265
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
The Teaching Evaluation Process: Segmentation of Marketing Students.
Yau, Oliver H. M.; Kwan, Wayne
Journal of Marketing for Higher Education, v4 n1-2 p309-23 1993
A study applied the concept of market segmentation to student evaluation of college teaching, by assessing whether there exist several segments of students and how this relates to their evaluation of faculty. Subjects were 156 Australian undergraduate business administration students. Results suggest segments do exist, with different expectations of teachers. (MSE)
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia