ERIC Number: EJ292820
Record Type: Journal
Publication Date: 1983
Computer Aided Segmentation Analysis: New Software for College Admissions Marketing.
Lay, Robert S.; Maguire, John J.
Journal of College Admissions, n101 p32-36 Fall 1983
Compares segmentation solutions obtained using a binary segmentation algorithm (THAID) and a new chi-square-based procedure (CHAID) that segments the prospective pool of college applicants using application and matriculation as criteria. Results showed a higher number of estimated qualified inquiries and more accurate estimates with CHAID. (JAC)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A