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ERIC Number: EJ972754
Record Type: Journal
Publication Date: 2011
Pages: 14
Abstractor: As Provided
ISSN: ISSN-1052-8008
Perspectives from Marketing Internship Providers
Swanson, Scott R.; Tomkovick, Chuck
Marketing Education Review, v21 n2 p163-176 Sum 2011
Internship research published in marketing and business education journals primarily examine student perspectives about internships or reports results based on other business disciplines. To more accurately understand how employers perceive marketing interns and internships, 352 managers located in the Midwestern United States were surveyed. Respondents rated five skills and qualifications they deemed most important and rated previous interns on their abilities and expected firm benefits. Key findings include recognizing preferred methods of recruiting interns (including the emergence of social networking), identifying the tasks interns perform, and considering firm demographics on internship perspectives and practices. (Contains 9 tables.)
M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Tel: 914-273-1800; Fax: 914-273-2106; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A