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James, Melissa A.; Derrick, Gemma E. – Higher Education: The International Journal of Higher Education Research, 2020
Many higher education institutions (HEIs) seek to attract international students through marketing and recruitment activity. At the same time, HEIs are developing strategic plans that suggest internationalisation strategies such as the recruitment of students are an important consideration for their institutions and these strategies and…
Descriptors: Foreign Countries, Comparative Education, Higher Education, Universities
Spinks, John A.; Wong, Isabella Y. S. – Observatory on Borderless Higher Education, 2010
While China continues to be perhaps the most important student recruitment region for many leading international universities, changes in this market, resulting in more regional mobility of students, are fast becoming apparent. This, the increasing penetration and efforts of the traditional recruiting institutions and the entry of new universities…
Descriptors: Strategic Planning, Marketing, Cultural Differences, Foreign Countries
Wright, Lianna S. – Online Submission, 2013
The purpose of this audit was to revise the marketing plan for ADSum Professional Development School and give the owner a long-term vision of the school to operate competitively in the crowded field of for-profit schools. It is fairly simple to create a strategic plan but harder to implement and execute. Execution requires weeks and months of…
Descriptors: Student Recruitment, Audits (Verification), Proprietary Schools, Interviews
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Whitelaw, S.; Smart, E.; Kopela, J.; Gibson, T.; King, V. – Health Education, 2011
Purpose: Social marketing is increasingly being seen as a potentially effective means of pursuing health education practice generally and within various specific areas such as mental health and wellbeing and more broadly in tackling health inequalities. This paper aims to report and reflect on the authors' experiences of undertaking a health…
Descriptors: Health Services, Long Range Planning, Obesity, Health Education
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Cadotte, Ernest R. – Journal of Marketing Education, 2016
Simulations are a form of competitive training that can provide transformational learning. Participants are pushed by the competition and their own desire to win as well as the continual feedback, encouragement, and guidance of a Business Coach. Simulations enable students to apply their knowledge and practice their business skills over and over.…
Descriptors: Marketing, Business Administration Education, Computer Simulation, Computer Uses in Education
Noel-Levitz, Inc, 2011
What's working in student recruitment and marketing at the undergraduate level? To find out, Noel-Levitz conducted a 97-item, Web-based poll in April of 2011 as part of the firm's continuing series of benchmark polls for higher education. Among the findings: (1) The "top 10" most effective practices in 2011--across public and private, two-year and…
Descriptors: Undergraduate Students, Student Recruitment, Marketing, Enrollment Management
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Hoffman, Eric W.; Pinkleton, Bruce E.; Weintraub Austin, Erica; Reyes-Velázquez, Wanda – Journal of American College Health, 2014
Objective: Alcohol marketers have increasingly moved their advertising efforts into digital and social media venues. As a result, the purpose of this study is to investigate associations between students' use of social media, their exposure to alcohol marketing messages through social media, and their alcohol-related beliefs and behaviors.…
Descriptors: College Students, Social Networks, Drinking, Alcohol Abuse
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Thomas, Lisa Carlucci – Journal of Web Librarianship, 2011
Rare is the inspirational, spontaneous, transformative moment shared among 20 million people. In the summer of 2010, people around the world were moved by the sighting of a double rainbow--almost a triple rainbow--"all the way across the sky" in Yosemite National Park. Caught on video and posted to by YouTube by Paul Vasquez in January 2010, the…
Descriptors: Parks, Weather, Color, Visual Aids
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Zobrist, Kevin W. – Journal of Extension, 2014
Asynchronous online Extension classes can reach a wide audience, is convenient for the learner, and minimizes ongoing demands on instructor time. However, producing such classes takes significant effort up front. Advance planning and good communication with contributors are essential to success. Considerations include delivery platforms, content…
Descriptors: Asynchronous Communication, Online Courses, Extension Education, Program Development
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Rosa, Jose Antonio – Journal of Marketing Education, 2012
This article argues for a third transformation in marketing pedagogy, one made necessary by the emergence of subsistence consumers as a high-growth market segment. Continued double-digit growth in buying power and consumption among the world's poor appear certain, provided that the subsistence merchants serving such markets are effective. Ensuring…
Descriptors: Business Administration Education, Adult Education, Marketing, Retailing
Walker, Gordon J., Ed.; Scott, David, Ed.; Stodolska, Monika, Ed. – Sagamore-Venture, 2016
"Leisure Matters: The State and Future of Leisure Studies" updates and expands Jackson and Burton's "Mapping the Past, Charting the Future" (1989) and "Leisure Studies: Prospects for the Twenty-First Century" (1999). The need to do so was driven by the significant new developments in the leisure studies field and the…
Descriptors: Leisure Time, Anthropology, History, Philosophy
O'Connor, Shannon – College Planning & Management, 2016
Depending on where you look for statistics, the number of students enrolling in colleges or universities is increasing, decreasing or remaining the about the same. Regardless of those trends, campus housing is a marketing tool for institutions looking to draw students to and keep them on campus. Schools need to offer sufficient beds and…
Descriptors: Administrator Surveys, College Housing, Dormitories, On Campus Students
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MacNeil, Dixie; Luzius, Kim; Dunkin, Sonya – Online Journal of Distance Learning Administration, 2010
This paper details the advantages of creating a strategic plan in the development and delivery of distance programs at the authors' own institution. The steps involved in the planning process and the three key elements of a successful strategic plan are addressed. The key elements include a program plan explaining the roles/responsibilities of…
Descriptors: Strategic Planning, Distance Education, Marketing, Computer Uses in Education
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Webber, Charles F. – Research in Educational Administration & Leadership, 2016
This article profiles the evolving role of educational administrators and leaders in higher education. Four guiding assumptions for leaders are presented related to social impact, community engagement, labor market success, and institutional stability. Then, seven key administration and leadership responsibilities are described. They include…
Descriptors: Higher Education, Educational Administration, College Administration, Administrator Responsibility
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Ellison, B. Scott; Aloe, Ariel M.; Iqtadar, Shehreen – Education Policy Analysis Archives, 2019
This article presents findings from an analysis of the American Federation for Children Network (AFC) policy network using tools from network ethnography and qualitative content analysis. Specifically, we examined tax forms and carried out extensive web searches to spatialize and map the AFC network, mined text from policy-actors in the AFC…
Descriptors: Educational Policy, Networks, Advocacy, Marketing
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