Many small private colleges are gaining in enrollments because of aggressive marketing tactics, more long-term planning, and innovative educational programs designed to appeal to nontraditional students. (MSE)

Reviews strategic variables available to those planning continuing education marketing programs. Discusses generic competitive strategies: (1) overall cost leadership, (2) differentiation, and (3) specialization. Mentions several potential problems. (CH)

Suggests that placement and recruitment practitioners should market their professions to each other to assure assertive programing and dynamic programs. The six articles address survival in the face of increased accountability, emphasizing the marketing aspect of career planning, placement, and recruitment through a planned, organized effort. (JAC)

This paper applies business marketing principles to college student services, introduces a model for measuring the life cycle of a service, outlines strategic planning procedures, and describes the implementation of a comprehensive student service marketing program at Seminole Community College in Florida. An overview of marketing defines…

The author tells how very large, multidivision continuing education programs can use their size as a marketing advantage. Some advantages include (1) superior service, (2) an image of high quality, (3) the bandwagon effect, and (4) stronger buying power. (CH)

An Iowa project identified curriculum, program standards, and a framework for promoting marketing education programs. The mission for the state action plan for marketing education is to develop a strategy to revitalize Iowa's marketing education for the 21st century. Three goals support this mission: (1) create a community-wide awareness of the…

This overview of the development of scientific and technical libraries in the United States highlights changes since World War II and present-day characteristics, role of the information manager, planning process, fiscal management, collection management, services, impact of technology, networking, marketing library services, and implications for…

This resource book on educational publishing presents examples of evaluation and planning; try-out procedures; the production process; and warehousing and distribution, all reinforced by examples of systems and structures and case studies which were presented at the 1985 Manila and Tonga Seminars. Part one, Planning, Try-out and Evaluation of…

Reasons underlying the growth of interest in Asia and the Pacific region in educational computing and issues raised by such developments are examined in this paper, which begins by describing three main areas of use of microcomputers in schools--for teaching computer studies, for computer assisted learning, and for school adminstration. Reasons…

In 1989, Germanna Community College (GCC) developed this comprehensive master plan to strengthen its planning process. Part I provides an overview of the development of the master plan, the mission statement of the Virginia Community College System (VCCS), and the mission and purpose statements of GCC. Part II summarizes demographic trends based…

This booklet focuses on establishing effective, meaningful, and forceful programs to prevent alcohol and other drug use by youth between the ages of 10 and 14. It looks at some of the most common developmental characteristics of this age group, and reviews the literature on how best to approach them with prevention messages. The focus is on…

Notes that departments are forced, because of limited resources, to make difficult decisions about how to allocate time, money, and effort among the various services administered. Claims strategic market planning can help a career services or human resources staff to determine a realistic match between the department's mission and strengths and…

Reports that strategic planning is as important to continuing education as it is to business. Discusses planning for continuing education as it relates to modifying programs and markets to reach organizational goals.

Discusses the promotion of continuing education. Topics covered are (1) planning, (2) budgeting, (3) promotional tools, (4) analysis of effectiveness, and (5) continuing education staff roles. (CH)

Describes the development of "Choices: A Teen Woman's Journal for Self-Awareness and Personal Planning," a publication of the Girls' Club of Santa Barbara. Suggests that the growing usage of the "Choices" curriculum in secondary schools is evidence of the need for more such materials. (KH)