The primary goal of this study was to measure public perceptions, opinions and priorities as they pertain to youth issues in Sacramento for the purposes of further developing public and private youth programming and public policy in the Sacramento region. By presenting a "statistically reliable" profile of public opinion on youth issues,…

Plaza del Valle is an open-air shopping center in the San Fernando Valley region of Los Angeles. The new marketing manager must review primary and secondary data to determine a target market, a product positioning strategy, and a promotion strategy for the retail shopping center with the ultimate goal of increasing revenue for the Plaza. She is…

Purpose/Objectives: The objective of this study was to determine the perceived training needs of California school nutrition personnel. Methods: A questionnaire was developed using items from previous questionnaires administered to similar populations. New items were written based on feedback from stakeholders. Respondents were asked to rate their…

The purpose of this study was to determine what effect the perception of an institution's prestige has on strategic planning undertaken by American Catholic colleges and universities and whether these schools engage in purposeful and effective positioning of themselves in the market. The study considered efforts to achieve preeminence amongst…

The literature describes various approaches that community colleges use to achieve institutional effectiveness; however there is no information about how Hispanic Serving Institutions (HSIs) go about this process. The purpose of this article is to review some principles and processes of accountability and to describe the strategic review and…

On June 15-16, 2010, California State Librarian Stacey A. Aldrich, initiated a strategic planning summit in Sacramento, California. The purpose of the summit was to build the future pathways for the California State Library (CSL)--one of California's oldest cultural institutions. This was accomplished by developing a CSL strategic plan (values,…

The nutrition environment in schools can influence the risk for childhood overweight and obesity, which in turn can have life-long implications for risk of chronic disease. This dissertation aimed to examine the nutrition environment in primary public schools in California with regards to the amount of nutrition education provided in the…

The largest number of licensed psychologists are centralized in California. More PsyD than PhD degrees in clinical psychology are now awarded, and California houses 16 of the 59 APA-accredited programs. Post-millennia Early Career Psychologists (ECPs) typically accumulate over $120,000 in education debt, and may be concerned with the cost-benefit…

When the author was brought on as CIO of Westmont College in October 2008, the president, Board of Trustees, and campus environment made it clear that technology needed a major overhaul to meet the college's growing requirements. Also, these changes needed to happen without significantly increasing the IT budget or staff. Marketing Charts…

A survey of the 107 California community colleges was conducted during Spring 1980 to assess the extent to which college administrators had adopted marketing techniques. The survey instrument listed 31 such techniques under six general categories: marketing surveys, direct advertising, public information, high school recruiting, community…

This text consisting of eight learning activities packages (LAP's) was developed during the California Women Entrepreneurs Project for use in a course designed to help women entrepreneurs learn how to start their own small business. The LAP's included here are self-paced, student-centered modules which take the learner step by step through the…

Most of California's farms are relatively small, family run operations, and their future has been called into question by current agricultural trends. The Small Farm Viability Planning Project was initiated to identify obstacles to small farm economic viability and make recommendations to the state on policies and actions that might reduce these…

This annual report includes an introduction on preparing a world-class work force, and three major sections. The first section provides statistics on 1988-89 vocational education enrollments in California by ethnicity, gender, program type, service area, and special need category. The second section provides brief descriptions of the vocational…

Objective: At the University of California, Davis (UCD), the authors sought to develop an institutional network of reflective educational leaders. The authors wanted to enhance faculty understanding of medical education's complexity, and improve educators' effectiveness as regional/national leaders. Methods: The UCD Teaching Scholars Program is a…

The California State Department of Education commissioned the Far West Laboratory to conduct a study to enhance the effectiveness of methods of disseminating educational information in the state. The study began with a pilot written survey of administrators and support staff in a few schools. In-depth telephone interviews with department staff and…