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ERIC Number: EJ491277
Record Type: Journal
Publication Date: 1994
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0748-478X
Mind Your Business.
Soisson, John
Currents, v20 n3 p14-18 Mar 1994
College and university public relations professionals are encouraged to follow the example of business in managing their publications programs. Planning, marketing those plans to the campus community, involving administration, and assuming accountability are seen as key elements in publications program success. (MSE)
Publication Type: Guides - Non-Classroom; Opinion Papers; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A