ERIC Number: EJ497196
Record Type: Journal
Publication Date: 1994
Reference Count: N/A
Marketing Human Resource Development.
Frank, Eric, Ed.
Journal of European Industrial Training, v18 n10 p4-24 1994
Describes three human resource development activities: training, education, and development. Explains marketing from the practitioners's viewpoint in terms of customer orientation; external and internal marketing; and market analysis, research, strategy, and mix. Shows how to design, develop, and implement strategic marketing plans and identify customer characteristics and needs. (SK)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A