ERIC Number: ED209539
Record Type: Non-Journal
Publication Date: 1981-Aug
Reference Count: N/A
Helt, Lawrence; And Others
Designed for use in farm business management adult programs, this marketing curriculum includes six teaching lessons and professional staff products. The following topics are covered in the lessons: introduction to marketing; interpretation of price/demand/supply cycles and fundamental outlook trends (carryover/projections/disappearance); farmers' marketing alternatives to the cash grain market; using the futures market and understanding the function of the commodity exchanges; farmers' marketing alternatives using the futures market for hedging; and factors to consider in reaching a marketing (selling) decision. Also included is a special assignment dealing with development of a written marketing plan. Each unit contains sections on student objectives; transitions between units; the lesson itself (including attention focusers, suggested teaching strategies, key questions, and learning activities); a summary; an at-the-farm activity; lists of needed learning resources; references; and visuals for the curriculum. Also appended to the curriculum are a variety of charts, tables, problems, and handouts. (MN)
Descriptors: Adult Education, Agricultural Education, Agricultural Occupations, Behavioral Objectives, Business Cycles, Economic Climate, Farm Management, Financial Needs, Grains (Food), Instructional Materials, Learning Activities, Marketing, Money Management, Planning, Postsecondary Education, Trend Analysis, Vocational Education
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Sponsor: North Dakota State Board for Vocational Education, Bismarck.
Authoring Institution: North Dakota State Univ., Fargo. Dept. of Agricultural Education.