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ERIC Number: EJ181809
Record Type: Journal
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0271-0560
A Marketing Case History Profile
Weirick, Margaret C.
New Directions for Higher Education, n21 p65-75 1978
A current marketing plan from Temple University illustrates many marketing techniques, including those dealing with enrollment objectives, market objectives, demographic characteristics of Temple students, market share analysis, and the marketing plan. Specific guidelines are provided. (LBH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A