ERIC Number: EJ1034583
Record Type: Journal
Publication Date: 2013
Pages: 10
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: N/A
CRM Systems with Social Networking Capabilities: The Value of Incorporating a CRM 2.0 System in Sales/Marketing Education
Wang, Xin; Dugan, Riley; Sojka, Jane
Marketing Education Review, v23 n3 p241-250 Fall 2013
Implementation of a customer relationship management (CRM) 2.0 system can provide both a valuable pedagogical tool and a needed skill set in a marketing and sales curriculum. A CRM 2.0 system incorporated in the sales and marketing curriculum can help manage relationships between students, practitioners, and faculty while teaching students a valuable skill set. Preliminary survey results suggest that students perceive value in incorporating the proposed CRM 2.0 system into the marketing and sales curriculum.
Descriptors: Marketing, Business Administration Education, College Curriculum, Web 2.0 Technologies, Social Networks, Internet, Interpersonal Relationship, Management Systems, Technology Uses in Education, Undergraduate Students, College Faculty, Employers, Student Surveys, Instructional Effectiveness, Correlation
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A