ERIC Number: EJ489669
Record Type: CIJE
Publication Date: 1994
Recruiting Strategies for Women's Colleges.
Ricci, Ronald J.
College and University, v69 n2 p130-34 Sum 1994
Methods for combating declining applicant pools at women's colleges are discussed. Research suggests that effective student recruitment can be facilitated by the use of single-gender market niche as a means for differentiation and parent influence for promotion. Review of strategies currently used indicate these marketing methods are underused and sometimes avoided. (Author/MSE)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A