ERIC Number: EJ565097
Record Type: Journal
Publication Date: 1998
Reference Count: N/A
Schools and Marketization: Cultural Challenges and Responses.
Foskett, Nicholas H.
Educational Management & Administration, v26 n2 p197-210 Apr 1998
Develops an analytical methodology for service organizations by examining four key cultural and managerial developments: understandings of markets and marketing held within the school; organizational responses to the market; use of analytical tools; and development of appropriate marketing strategies. Shows variations in schools' development of a market culture and derives an Index for Marketing Cultural Development. (24 references) (MLH)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom