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ERIC Number: EJ755328
Record Type: Journal
Publication Date: 2004
Pages: 2
Abstractor: ERIC
ISSN: ISSN-0164-8527
Niche Marketing: Branding Your Early Child Care and Education Business without Getting Burned
Wassom, Julie
Exchange: The Early Childhood Leaders' Magazine Since 1978, n160 p30-31 Nov-Dec 2004
Branding in the early child care and education marketplace is very similar to branding on the farm. It refers to the specific image the company develops and promotes to make services unique, recognizable, and memorable in the minds of prospects and customers. This article discusses how to establish a niche in a business, develop a brand, and market unique image of early care and education business. It also presents some steps on how to create a business image. These include: (1) determining products and services; (2) determining the business' uniqueness; and (3) creating a business' tagline--a short phrase, image message or motto that conveys company's niche clearly and precisely. Without a unique niche or brand in the early care and education business, prospects may tend to view the company as just another center in the growing child care industry.
Exchange Press, Inc.. P.O. Box 3249, Redmond, WA 98073-3249. Tel: 800-221-2864; Fax: 425-867-5217; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Early Childhood Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A