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ERIC Number: EJ885145
Record Type: Journal
Publication Date: 2006
Pages: 7
Abstractor: ERIC
ISBN: N/A
ISSN: ISSN-1522-8959
Marketing: Giveaways that Give Back--Marketing with Promotional Items
Germain, Carol Anne
Public Services Quarterly, v2 n4 p111, 113-118 2006
In marketing one's library wares, an effective publicity strategy is to use promotional giveaway materials, mainly personalized items that promote one's resources and services. As with any marketing effort, it is important to be clear about the promotional initiative and whom librarians are attempting to reach. This author emphasizes that promotional devices that highlight one's library will help to keep his/her research expertise in the forefront of patrons' minds. In this article, she discusses the four major areas that librarians must address when acquiring promotional materials: (1) audience; (2) creativity; (3) costs/budget; and (4) technical issues.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Adult Education
Audience: Media Staff
Language: English
Sponsor: N/A
Authoring Institution: N/A