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ERIC Number: EJ867006
Record Type: Journal
Publication Date: 2009
Pages: 6
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-1522-8959
Don't Take Marketing for "Grant"ed: Building Marketing Efforts into Library Grant Initiatives
Germain, Carol Anne
Public Services Quarterly, v5 n3 p217-222 2009
Libraries frequently apply for grants to help fund special projects and resources, such as purchases for library collections, innovative instructional technologies, and research subscription databases. Grants provide support for cultural events, professional development sessions, new construction, and building renovations. Like other library projects, these initiatives need to be advanced through promotional efforts to get optimal attention. However, marketing strategies are often overlooked in the grant application phase of a project. Grant applicants who address marketing plans in their proposal may produce a stronger application. By integrating outreach endeavors into a grant, the library demonstrates that it has a more robust, well-formed plan and this strategy may help with facilitating opportunities for receiving necessary funds, not only for the core components of the project but also for the requested marketing needs. Grant agencies want to sponsor projects that are highly visible, widely used, and make the most from the allocated funding. Grants that include marketing address a vital element of a grant proposal, which often leads to a more successful outcome.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Adult Education; Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A