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Showing 91 to 105 of 165 results Save | Export
Pryor, Chris – 1987
Designed as an aid for those interested in starting a business and for experienced business owners who have never prepared a written marketing plan, this workbook offers fundamental concepts about marketing planning, provides tools to effectively assess a marketing situation, and presents step-by-step assistance in developing a marketing plan.…
Descriptors: Adult Education, Business Administration, Business Education, Marketing
Peer reviewed Peer reviewed
Frank, Eric, Ed. – Journal of European Industrial Training, 1994
Describes three human resource development activities: training, education, and development. Explains marketing from the practitioners's viewpoint in terms of customer orientation; external and internal marketing; and market analysis, research, strategy, and mix. Shows how to design, develop, and implement strategic marketing plans and identify…
Descriptors: Advertising, Educational Planning, Marketing, Postsecondary Education
Peer reviewed Peer reviewed
Ritchie, Martin H. – School Counselor, 1989
Suggests some basic marketing principles that might be applied to assist school counselors in selling their guidance programs to the public. Discusses assessing the needs and demands for guidance services, product development and defining the guidance program, pricing, distribution, and advertising and public relations. (NB)
Descriptors: Attitude Change, Change Strategies, Elementary Secondary Education, Marketing
Peer reviewed Peer reviewed
Klassen, Michael L. – Journal of Marketing for Higher Education, 2000
Content analyzed the visual material of college viewbooks from top- and lower-ranked U.S. colleges and universities. Drawing on advertising message strategy, the results are interpreted in four parts: the "face" of the organization, the package, the promise, and the "Big Idea." (EV)
Descriptors: Advertising, Content Analysis, Higher Education, Public Relations
Association for Education in Journalism and Mass Communication. – 1993
The Advertising section of this collection of conference presentations contains the following 12 papers: "How Leading Advertising Agencies Perceive and Use Barter Syndication: A Pilot Study" (Sylvia M. Chan-Olmsted); "Three Giants--Leo Burnett, David Ogilvy, William Bernbach: An Exploration of the Impact of the Founders' Written…
Descriptors: Advertising, Content Analysis, Information Sources, Marketing
Grabowski, Stanley M. – 1981
Approaches to developing a successful marketing program for universities that is fair to both students and the academic integrity of the institution are considered. A comprehensive marketing plan includes market research, positioning, strategy formulation; recruitment/admission, communications, curriculum evaluation, retention, and evaluation.…
Descriptors: College Admission, College Applicants, College Bound Students, College Choice
Campbell, Jill F.; Spiro, Louis M. – 1982
The impact of media marketing strategies on continuing education enrollment at the State University of New York College at Brockport (SUNY-CB), was evaluated. The evaluation of advertising impacts used advertising records of SUNY-CB and other area colleges and a telephone questionnaire instrument. A stratified, random countywide sample, in…
Descriptors: Adult Students, Advertising, Continuing Education, Enrollment Influences
Miller, Ronald H. – 1984
A centralized marketing and promotion office may or may not be a panacea for a continuing education program. Five major advantages to centralization of the marketing and promotion function are minimization of costs, a school-wide marketing strategy, maximization of the school image, enhanced quality control, and building of technical expertise of…
Descriptors: Centralization, Continuing Education, Cost Effectiveness, Efficiency
Peer reviewed Peer reviewed
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Goi, Mei Teh; Goi, Chai Lee; Wong, David – Journal of Marketing for Higher Education, 2014
Malaysia is a newly industrialized market economy and reliant upon foreign direct investment to increase its economic outlook. Being located in a strategic position between Asia, Australasia and Oceania has made it an attractive proposition for foreign higher education providers wanting to expand their international presence. Despite this, there…
Descriptors: Foreign Countries, Higher Education, College Students, Private Colleges
Pitt Community Coll., Greenville, NC. – 1985
This proposal represents a systematic and research-based effort to revitalize traditional recruiting practices and to establish a new recruitment model for reaching the nontraditional student in North Carolina two-year colleges. It includes activities of and findings from a model adult recruiting project. A project overview includes the objectives…
Descriptors: Adult Students, Advisory Committees, Community Colleges, Marketing
Smith, Robert M. – CASE Currents, 1982
Three major types of market research can be helpful in college marketing: exploratory (internal and external to the college); developmental, to test marketing strategies and messages; and evaluative, to complete the market planning cycle. Increasingly sophisticated and accountable marketing techniques can be developed. (MSE)
Descriptors: Advertising, Cost Effectiveness, Higher Education, Interviews
Rothschild, Theresa – 1991
This practicum addressed the issues of declining enrollment and the anticipated problems resulting from the loss of a kindergarten program in an early childhood center. (Enrollment is expected to decline as the public schools moved to all-day kindergarten.) Goals of the practicum were to increase enrollment in the early childhood center, expand…
Descriptors: Advertising, Day Care Centers, Enrollment, Financial Problems
Rinck, Lorna Lee – 1979
Research documents, conference presentations, and journal articles are used in a five-part review of recruitment strategies currently being employed at junior colleges. The first section provides background information on the development of the community college movement. The second section focuses on changing student objectives and their…
Descriptors: Black Students, Community Colleges, Declining Enrollment, Educational Objectives
Peer reviewed Peer reviewed
Riley, Eric – Educational Management and Administration, 1984
Discusses the development of advertising and publicity strategies and policy for student recruitment purposes at a college of education in the United Kingdom between 1972 and 1982. Covers changes in staff attitudes, selection of media, organization of administration, and cost factors. (PGD)
Descriptors: Administrative Organization, Administrative Policy, Advertising, Attitude Change
Miller, Linda Wise; Winn, Richard – 1996
This document contains Idaho's marketing education (ME) core curriculum. Presented first are a list of 22 ME strategies that are aligned with the Idaho State Division of Vocational-Technical Education's strategic plan and a chart detailing the career pathways of ME in Idaho (arts and communication, business and management, health services, human…
Descriptors: Accounting, Advertising, Basic Skills, Behavioral Objectives
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