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ERIC Number: EJ611485
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0009-5982
Colleges Use Peer Pressure To Encourage Healthy Behavior.
Reisberg, Leo
Chronicle of Higher Education, v46 n47 pA60-61 Jul 28 2000
Examines "social norms" marketing, an effort by several colleges and universities to encourage healthy student behaviors by countering perceptions of unhealthy "cool" behaviors and stressing the positive behaviors of "most" students. Examples of posters and other marketing strategies are from Virginia Commonwealth University, Gustavus Adolphus College (Minnesota), James Madison University (Virginia), and University of Hawaii. (DB)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A