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Guskey, Audrey – Marketing Education Review, 2013
In September 2006, five key Duquesne University basketball players were shot on the campus by an outside visitor after a school dance. This case explores how students learned firsthand Crisis Management 101--how to survive and thrive during a crisis. Student learning activities included writing journals, discussions of the university's strategies,…
Descriptors: Violence, Crisis Management, Marketing, School Safety
Palmieri, D. Frank – 1988
A statewide interactive video teleconference was developed and presented to marketing educators, administrators, counselors, students, advisory committee members, and business people in Pennsylvania. The conference was designed to provide a technical update of the state of marketing in the United States as well as to unveil national strategies…
Descriptors: Administrator Education, Counselor Role, Counselors, Electronic Equipment
Zimmerman, Robert – Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention, 2004
Changing the environment that affects decisions about use of alcohol and other drugs has emerged as a key to reducing substance use problems among college and university students. The student environment, however, is not limited to the campus. Education, counseling, and campus-based prevention policies and activities cannot succeed if a campus is…
Descriptors: Drinking, Drug Use, College Students, Colleges