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ERIC Number: EJ805684
Record Type: Journal
Publication Date: 2006
Pages: 10
Abstractor: As Provided
ISSN: ISSN-0273-4753
Development of a Computerized In-Basket Exercise for the Classroom: A Sales Management Example
Pearson, Michael M.; Barnes, John W.; Onken, Marina H.
Journal of Marketing Education, v28 n3 p227-236 2006
This article follows the development of a sales management in-basket exercise for use in the classroom. The authors have computerized the exercise and added features to allow for additional and more quantitative input from the students. The exercise has evolved and been tested in numerous classroom situations. The computerized in-basket exercise is shown to provide significant benefits over regular in-baskets when measured against the objectives of the exercise. These benefits include quantitative, immediate, and consistent feedback to students as well as spirited discussions in the classroom as to the role and actions of sales managers. (Contains 6 tables and 1 figure.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A