Peer reviewed
Direct linkERIC Number: EJ978635
Record Type: Journal
Publication Date: 2012
Pages: 14
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0271-0579
EISSN: N/A
Using Data to Optimize Community College Marketing
Clagett, Craig A.
New Directions for Institutional Research, n153 p49-62 Spr 2012
Marketing is an essential component of an effective enrollment management plan. The broad mission of a comprehensive community college requires multiple, targeted communications campaigns. Institutional research can contribute to marketing success at all phases of decision making.
Descriptors: Enrollment Management, Institutional Mission, Community Colleges, Institutional Research, Institutional Advancement, Information Sources, Program Effectiveness, Management Information Systems, Student Recruitment
Wiley Periodicals, Inc. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://www.wiley.com/WileyCDA
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Postsecondary Education; Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
