ERIC Number: EJ978635
Record Type: Journal
Publication Date: 2012
Abstractor: As Provided
Using Data to Optimize Community College Marketing
Clagett, Craig A.
New Directions for Institutional Research, n153 p49-62 Spr 2012
Marketing is an essential component of an effective enrollment management plan. The broad mission of a comprehensive community college requires multiple, targeted communications campaigns. Institutional research can contribute to marketing success at all phases of decision making.
Descriptors: Enrollment Management, Institutional Mission, Community Colleges, Institutional Research, Institutional Advancement, Information Sources, Program Effectiveness, Management Information Systems, Student Recruitment
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Postsecondary Education; Two Year Colleges
Authoring Institution: N/A