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ERIC Number: EJ978635
Record Type: Journal
Publication Date: 2012
Pages: 14
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0271-0579
Using Data to Optimize Community College Marketing
Clagett, Craig A.
New Directions for Institutional Research, n153 p49-62 Spr 2012
Marketing is an essential component of an effective enrollment management plan. The broad mission of a comprehensive community college requires multiple, targeted communications campaigns. Institutional research can contribute to marketing success at all phases of decision making.
Wiley Periodicals, Inc. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://www.wiley.com/WileyCDA
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Postsecondary Education; Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A