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ERIC Number: EJ1045272
Record Type: Journal
Publication Date: 2014
Pages: 4
Abstractor: As Provided
ISSN: ISSN-0892-4562
Becoming the Physical Activity Champion: Empowerment through Social Marketing
Colquitt, Gavin; Alfonso, Moya L.; Walker, Ashley
Strategies: A Journal for Physical and Sport Educators, v27 n6 p38-41 2014
Physical education teachers can champion their profession through marketing the importance of physical activity to children and families in the communities they serve. Social marketing, a consumer-based approach to behavior change, is an excellent choice for physical education teachers who want to "sell" physical activity to their "audiences". This article describes how teachers can apply the concept of social marketing to advocate for what they do.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A