ERIC Number: EJ388364
Record Type: CIJE
Publication Date: 1988
Reference Count: 0
The Placement Professional as Marketeer.
Walz, Garry R.
Journal of Career Planning and Employment, v69 n1 p38-43 Nov 1988
Discusses resistance of helping professions to marketing. Defines human services marketing. Describes forces that are placing human services in an increasingly competitive position. Makes recommendations to enhance the image of career planning and placement services and increase their usage. Concludes that by adopting a marketeer orientation, quality can be provided and the number of persons served maximized. (ABL)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A