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Coombs, W. Timothy – Public Relations Review, 2001
Argues that a course or unit in crisis management/communication is an excellent way of teaching public relations theory, management concepts, information management, problem solving, and communication management. Identifies course objectives, discusses main topics and student evaluation, and concludes with advice and a list of readings. (SR)
Descriptors: Class Activities, Course Descriptions, Course Objectives, Crisis Management
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Van Ruler, Betteke; De Lange, Rob – Public Relations Review, 2003
Considers how, for many years now, courses in public relations, advertising, and communication management at universities throughout Europe have been attracting more students than ever. Notes a survey among Dutch companies found that communications activities in the Netherlands are indeed coordinated in a single department that generally has a…
Descriptors: Advertising, Business Education, Communication (Thought Transfer), Foreign Countries
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Budd, John, Jr. – Public Relations Review, 1995
Gives the dictionary definition of "communications," and then suggests that communications is the last act in the process of public relations. Presents hypothetical situations to show that PR is the final implementation step in a management process rather than just "communications." Argues that some companies, however, use…
Descriptors: Business, Definitions, Organizational Communication, Public Relations
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Pearson, Ron – Public Relations Review, 1987
Analyzes public relations writing as an activity which is uniquely related to organizational goals and objectives. Provides a basis for theory by linking rhetorical theory and communication management and describes a method for framing public relations writing objectives. Notes that objective statements are useful because, among other things, they…
Descriptors: Audience Analysis, Management Development, Organizational Communication, Organizational Objectives
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Walker, Albert, Ed. – Public Relations Review, 1995
Based on searches of more than 100 periodicals as well as flyers and brochures from 24 major publishing houses and university presses, this annotated bibliography presents a representative collection of books and journal articles related to the knowledge and practice of public relations published in 1994. The annotated bibliography is subdivided…
Descriptors: Annotated Bibliographies, Business Communication, Business Responsibility, Crisis Management
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Caywood, Clarke; Ewing, Raymond – Public Relations Review, 1991
Describes how separate graduate degree programs have been fused into an integrated marketing communications program at Northwestern University. Discusses the five-quarter program that includes a core of new marketing communications planning and management classes, professional specialization classes in corporate public relations, advertising, and…
Descriptors: Advertising, Business Education, Higher Education, Marketing
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Walker, Albert, Ed. – Public Relations Review, 1993
Based on searches of over 200 periodicals, this annotated bibliography of books and journal articles presents material related to the knowledge and practice of public relations published in 1992. The annotated bibliography is subdivided into more than 30 different categories ranging from business ethics to writing techniques. The largest…
Descriptors: Annotated Bibliographies, Business Communication, Ethics, Higher Education
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Wilson, Laurie J. – Public Relations Review, 1994
Discusses ways a revolution in business management emphasizing people, values, integrity, and communication should also change the approach to public relations. Reviews research to demonstrate that coalition companies possess the characteristics of excellent companies. Argues that perhaps this community relations function will lead from the…
Descriptors: Administrative Principles, Business Administration, Ethics, Higher Education
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Walker, Albert, Ed. – Public Relations Review, 1994
Based on searches of databases and over 140 periodicals, this annotated bibliography presents a representative collection of books and journal articles related to the knowledge and practice of public relations published in 1993. The annotated bibliography is subdivided into 35 different categories, including business credibility and ethics;…
Descriptors: Annotated Bibliographies, Business Communication, Business Responsibility, Crisis Management
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Walker, Albert, Ed. – Public Relations Review, 1996
Based on searches of more than 100 periodicals as well as flyers and brochures from 24 major publishing houses and university presses, this annotated bibliography presents a representative collection of books and journal articles (published in 1995) related to the knowledge and practice of public relations. The annotated bibliography is divided…
Descriptors: Annotated Bibliographies, Business Communication, Business Responsibility, Ethics
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Gronstedt, Anders – Public Relations Review, 1996
Examines how to create organizational processes that allow communication professionals with a variety of expertise to support each other through coordination and integration. Studies eight of America's leading total quality management corporations, including AT&T, Federal Express, Saturn, and Xerox. Explores how various total quality…
Descriptors: Communication Research, Organizational Communication, Organizational Development, Teamwork
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Ramsey, Shirley A. – Public Relations Review, 1993
Finds that members of the Issues Management Association were more positively involved with two procedures--"environmental scanning for emerging issues" and "developing communication plans about the issues"--than were other public relations practitioners. Finds that respondents were highly likely to use advanced communication…
Descriptors: Communication Research, Higher Education, Management Information Systems, Professional Development
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Fleisher, Craig S.; Mahaffy, Darren – Public Relations Review, 1997
Describes a new managerial approach to assessing public relations/communications (PR/C) performance using a "balanced scorecard." Reviews the current state of PR/C management assessment; illustrates the balanced scorecard framework; highlights its strengths and weaknesses; describes the process of applying the scorecard to PR/C units;…
Descriptors: Evaluation Methods, Models, Organizational Communication, Performance Based Assessment
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Walker, Albert, Ed. – Public Relations Review, 1997
Based on searches of nearly 200 periodicals as well as publishers' flyers and brochures from 30 major publishing houses and university presses, this annotated bibliography presents a representative collection of books and journal articles related to the knowledge and practice of public relations published in 1996. The annotated bibliography is…
Descriptors: Administration, Annotated Bibliographies, Business Communication, Crisis Management
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Ramsey, Shirley, Ed. – Public Relations Review, 1998
Encompassing both the practical and the scholarly, this annotated bibliography on public relations aims to provide a window into some of each of the offerings in academic and business journals, as well as in trade and professional journals published in 1997. The introduction notes that many entries in the bibliography deal with the Internet, the…
Descriptors: Administration, Annotated Bibliographies, Business Communication, Crisis Management
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