Descriptor
Cognitive Style | 1 |
Communication Research | 1 |
Individual Differences | 1 |
Media Selection | 1 |
Organizational Communication | 1 |
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Management Communication… | 1 |
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Trevino, Linda Klebe | 1 |
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Journal Articles | 1 |
Reports - Research | 1 |
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Peer reviewed
Trevino, Linda Klebe; And Others – Management Communication Quarterly, 1990
Proposes a new thesis about the role of individual differences in managers' media choice behavior. Argues that individual differences influence media choice only under conditions of low message equivocality. Reports that the findings of an exploratory study provide some support for this theoretical notion. (MG)
Descriptors: Cognitive Style, Communication Research, Individual Differences, Media Selection