In this article, the author examines the validity of performing assurance of learning (AOL) activities at the degree program level (e.g., bachelor's level) and the major level (e.g., accounting, finance). She examines 3 learning goals: management-specific knowledge, problem solving, and communication. The results strongly suggest that the AOL…

Consistent with previous research, the authors found that the combined use of undergraduate grade point average and the Graduate Management Admission Test (GMAT) verbal and quantitative sections successfully predicted performance in a master of business administration (MBA) program. However, these measures did not successfully predict the…

In this study, the authors investigated whether completion of a business communications course improved student performance in an introductory marketing management course. Regression analysis indicated that students who completed the communications course received higher grades than the otherwise comparable students. In addition, marketing majors…