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Conrad, David; Newberry, Robert – Journal of Education for Business, 2012
Despite academia's best efforts there still remains a gap in communication skills desired by business practitioners and those delivered by new graduates. The authors suggest that this may be the result of practitioners demanding outcome-based skills and academia teaching basic non-business-specific fundamentals of communications. An examination of…
Descriptors: Business Education, Business Administration Education, Communication Skills, Business Communication
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Marcal, Leah E.; Hennessey, Judith E.; Curren, Mary T.; Roberts, William W. – Journal of Education for Business, 2005
In this study, the authors investigated whether completion of a business communications course improved student performance in an introductory marketing management course. Regression analysis indicated that students who completed the communications course received higher grades than the otherwise comparable students. In addition, marketing majors…
Descriptors: Business Communication, Academic Achievement, Business Education, Regression (Statistics)
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Carson, Julie – Journal of Education for Business, 1987
A study of writing samples and communications course grades of 477 applicants to a quantitatively based undergraduate school of management revealed that students were generally deficient in writing skills. Specific deficiencies included (1) failure to analyze audience or purpose, (2) lack of content, and (3) lack of organization. (CH)
Descriptors: Admission Criteria, Business Communication, Business Education, Coherence
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Eveleth, Daniel M.; Baker-Eveleth, Lori J. – Journal of Education for Business, 2003
Dialogue skills of 18 management students in a collaborative online activity were assessed using written reports summarizing dialogues and rubrics of dialogue-based behaviors. Students clearly exhibited the behaviors of information gathering, clarifying, checking understanding, personal connecting, and arriving and shared understanding. (SK)
Descriptors: Business Education, Communication Skills, Computer Mediated Communication, Dialogs (Language)
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Yazici, Hulya Julie – Journal of Education for Business, 2004
Given today's global work environment, business education should prepare learners not only for technical excellence but also for effective collaboration. In this article, the author describes how collaborative activities--ranging from exams to projects and role playing--enhance the understanding of operations management (OM). The author found that…
Descriptors: Business Education, Independent Study, Student Attitudes, Undergraduate Students