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Peer reviewed Peer reviewed
ERIC Number: EJ571333
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
ISSN: ISSN-1077-727X
Ethnicity and Acculturation: Influences on Asian American Consumers' Purchase Decision Making for Social Clothes.
Kang, Jikyeong; Kim, Youn-Kyung
Family and Consumer Sciences Research Journal, v27 n1 p91-117 Sep 1998
Responses from 172 Chinese Americans, 185 Japanese Americans, and 144 Korean Americans revealed distinct reference group, media, and store attribute influences on clothing purchases. Patterns differed depending on degree of acculturation. (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A