ERIC Number: ED479068
Record Type: Non-Journal
Publication Date: 2001-Nov-13
Final Evaluation of Assignment: Media Literacy. A Report to the Discovery Channel.
Kubey, Robert; Serafin, Gina Marcello
The Assignment: Media Literacy curriculum is a 6-module media literacy curriculum developed by Renee Hobbs of Babson College and her staff in collaboration with the Discovery Channel. There are three versions of Assignment: Media Literacy, one for elementary school students, one for middle school students, and one for high school students. Close evaluation of the curriculum, watching teacher training and its use by teachers piloting the curriculum in Maryland, and assessing both student and teacher response leads to the conclusion that the curriculum is very well designed, user friendly, and well supported by teacher guidance materials. Importantly, the curriculum has been designed to closely align with and succeeds in supporting many of the Maryland State Content Standards for language and visual arts; social studies, and health, as well as theater and music. The curriculum offers a good mix of reading, writing, listening, viewing, and production activities for students at each of the three levels. From both the teachers' and students' reports, before and after delivery of the curriculum, it has been concluded that the curriculum was very well received and effective in both changing attitudes and in increasing media knowledge. Limitations of the efficacy of the curriculum are largely related to issues such as limited teacher training in media literacy and the fact that some teachers did not roll out the entire curriculum. Appendixes contain information on general demographics, changes in media use from fall to spring, differences by school and teacher emphasis, a methodological note, and a discussion of a hard finding to explain. (NKA)
Descriptors: Curriculum Development, Curriculum Evaluation, Elementary Secondary Education, Instructional Effectiveness, Mass Media, Media Literacy
For full text: http://www.msde.state.md.us/assignment_media_lit/docs/Rutgers%20Evaluation.doc.
Publication Type: Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Maryland
Grant or Contract Numbers: N/A