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Draper, Michele; Appregilio, Seymour; Kramer, Alaina; Ketcherside, Miranda; Campbell, Summer; Stewart, Brandon; Rhodes, Darson; Cox, Carol – Journal of Alcohol and Drug Education, 2015
Media literacy education teaches youth to critically examine the influence of media messages on health and substance use behavior. A small group of low-achieving middle school students at high risk for substance abuse attending an afterschool academic remediation program received a media literacy intervention intended for elementary students in a…
Descriptors: Intervention, Case Studies, Elementary Education, Middle School Students
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Arora, A.; Arora, A. Saxena – Decision Sciences Journal of Innovative Education, 2015
This article provides educators in business schools with a new interdisciplinary experiential lab game called Supply Chain-Marketing (SC-Mark) Shark Tank game, which can be implemented in both Supply Chain Management (SCM) and Marketing courses. The SC-Mark experiential lab game is a real-life business environment simulation that explores…
Descriptors: Business Administration Education, Experiential Learning, Educational Games, Interdisciplinary Approach
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Fix, Brian V.; Adkison, Sarah E.; O'Connor, Richard J.; Bansal-Travers, Maansi; Cummings, K. Michael; Rees, Vaughan W.; Hatsukami, Dorothy K. – Health Education Journal, 2017
Objectives: The US Food and Drug Administration (FDA) has regulatory authority for modified risk tobacco product advertising claims. To guide future regulatory efforts, we investigated how variations in modified risk claim advertisements influence consumer perceptions of product risk claims for Camel Snus. Methods: Young people and adults (15-65),…
Descriptors: Advertising, Risk, Smoking, Federal Regulation
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Llewellynn, Anne; Clarke, Deborah – Journal of Teaching and Learning for Graduate Employability, 2013
The need for University graduates to be industry-ready on completion of a tertiary degree is a topic which is being examined with increasing interest (Frawley & Litchfield, 2009). There is concern that Australia is facing a shortage of professional, qualified talent in the advertising industry (Corlette, 2010; Ma, 2012; Hayes Quarterly Report,…
Descriptors: Advertising, Employment Qualifications, Job Skills, College Graduates
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Mwenda, Amanda Bridget; Sullivan, Miriam; Grand, Ann – Journal of Marketing for Higher Education, 2019
Universities are no longer limited to traditional media platforms for recruitment advertising; increasingly, institutions are using online videos and social media to promote themselves locally and internationally. We analysed a sample of 81 YouTube videos that promote Science, Technology, Engineering, and Mathematics (STEM) courses in 40…
Descriptors: Universities, Marketing, Video Technology, STEM Education
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Verran, Joanna; Redfern, James; Moravej, Haleh; Adebola, Yvonne – Journal of Biological Education, 2019
A series of events was developed to engage audiences in discussion around the importance of microorganisms in the production of fermented foods, particularly through tasting. The events were designed to attract different audiences: families attending a science museum; families in their community space; and adults in different informal eating…
Descriptors: Biochemistry, Food, Museums, Family (Sociological Unit)
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Villegas, Jorge – Journal of Advertising Education, 2019
This brief essay argues for an interdisciplinary approach and discusses the benefits, issues, and constraints of business education as part of the endeavor to teach the next generation of advertisers.
Descriptors: Business Schools, Business Administration Education, Advertising, Interdisciplinary Approach
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Fenner, Christopher J.; Pitrowski, Chris – Education, 2017
Since the advent of Facebook, researchers across academic disciplines have examined the nature and scope of scholarship regarding this SNS. Based on a content analysis approach, Piotrowski (2012) reported that many popular issues in the media on the topic of Facebook are largely ignored by research investigators. Due to the proliferation of…
Descriptors: Social Media, Content Analysis, Educational Research, Journal Articles
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Ferrés, Joan; Masanet, Maria-Jose – Comunicar: Media Education Research Journal, 2017
The research supporting this paper addresses the problem of educational communication efficacy using a dual methodology strategy. Over 1,200 questionnaires were given out to professionals in four institutions dedicated to persuasive communication; two traditional--the church and schools--and two more recently created--journalism and advertising.…
Descriptors: Communication Strategies, Questionnaires, Churches, Schools
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Mogaji, Emmanuel – International Journal of Educational Management, 2016
Purpose: The clearing system in the UK enables students without a university place after exam results have been announced to find suitable vacancies, as it is important for universities to fill their vacancies as any shortfall loses them a lot of money. The purpose of this paper is to examine marketing strategies adopted by UK universities on…
Descriptors: Foreign Countries, Marketing, Web Sites, Student Recruitment
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Schultz, Adam; Zimmerman, Kay – Online Journal of Distance Learning Administration, 2016
Many Universities are missing an opportunity to focus student recruitment marketing efforts and budget at the program level, which can offer lower priced advertising opportunities with higher conversion rates than traditional University level marketing initiatives. At NC State University, we have begun to deploy a scalable, low-cost, program level…
Descriptors: Systems Approach, Student Recruitment, Cost Effectiveness, Advertising
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Larson, Nicole; Davey, Cynthia S.; Coombes, Brandon; Caspi, Caitlin; Kubik, Martha Y.; Nanney, Marilyn S. – Journal of School Health, 2014
Background: The purpose of this study was to describe promotions for unhealthy and healthy foods and beverages within Minnesota secondary schools from 2008 to 2012, and to examine associations with school-level coordination of environmental improvements and students' dietary behaviors. Methods: The Minnesota School Health Profiles and Minnesota…
Descriptors: Secondary School Students, Food, Advertising, Correlation
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Kochetova, Larisa A. – International Journal of Environmental and Science Education, 2016
Drawing on linguistic data retrieved from early advertisements published in British newspapers between 1788 and 1900, the study seeks to map out a set of values and account for linguistic means used to codify them in the diachronic perspective. For the purposes of the study, the corpus of advertisements from random issues of British newspapers…
Descriptors: English, Advertising, Diachronic Linguistics, Discourse Analysis
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McDade, Laurie – English Journal, 1980
Presents a critical analysis of advertising appearing in this journal from September 1978 to May 1979. (DF)
Descriptors: Advertising, English Instruction, Instructional Materials, Periodicals
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Brown, Charles Allen – Journal of Visual Literacy, 2018
With the commodification of English education in East Asian societies, a robust advertising industry has arisen to attract consumers. In the project described here, I engaged in a critical content analysis of over 1000 advertisements for English educational products and services collected in Japan and Taiwan. My focus was on how social groups are…
Descriptors: Foreign Countries, Advertising, English (Second Language), Second Language Instruction
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