Background: Exposure to alcohol-related advertising is consistently linked to adolescent drinking initiation and alcohol-related consequences. Since the advent of social networking sites, the alcohol industry has adapted its advertising efforts and allocated large portions of advertising budgets and efforts on digital and online media. Purpose:…

Background: Few cessation studies have examined their recruitment methods to determine the most effective methods for enrollment and retention. Purpose: Data from a randomized controlled trial of yoga for smoking cessation was used to evaluate recruitment methods (e.g., radio, referral) and their relationship to enrollment, participant…

Misleading health news and product advertising has plagued the United States since the 19th century. Companies and individuals spent large sums of money to advertise in a variety of media, including newspapers, magazines, radio, TV, and, more recently, the Internet. Preying on the fears and insecurities of consumers, these entities used…

Background: Due to the high prevalence of obesity, individuals may be desensitized to weight as a personal health concern. Purpose: To evaluate changes in obesity awareness associated with a statewide public education campaign in Colorado. Methods: Cross-sectional random digit dial telephone surveys (n = 1,107 pre, n = 1101 post) were conducted…

Background: TV viewing and computer game use may both limit physical activity, but only TV viewing may promote a poorer diet due to exposure to food advertising and availability of the hands for snacking. Purpose: The purpose of this study was to investigate relationships between the different screen times and type 2 diabetes markers among youth.…

Background: A literature gap exists for grocery interventions with realistic resource expectations; few technology-based publications exist, and none document traditional comparison. Purpose: Compare grocery store traditional aisle demonstrations (AD) and technology-based (TB) nutrition education treatments. Methods: A quasi-experimental 4-month…

Background: Radon is a leading cause of lung cancer, but few test their homes to determine radon levels. Purpose: The study assessed feasibility and success of a Test and Win Contest to promote radon testing in rural and urban communities. Methods: The prospective, quasi-experimental study tested a novel contest to raise radon awareness. Paid and…

In his March 2011 AAHE Scholar presentation, the author suggested several possible innovations in school health education that, if initiated, may better meet the needs and interests of two youngest generations--Millenials and 2020s. In this article, the author assesses the status of health education in schools, enumerates the characteristics of…

Background: Body image refers to an individual's thoughts and feelings about his or her body and physical appearance. To date, several qualitative and quantitative findings implicate sociocultural influences, such as the media or parental pressure, in shaping female adolescents' body image perceptions. Overall, there is not much quantitative…

Every year in the United States, health and social problems result from adolescents' use and abuse of alcohol. Alcohol use is associated with high-risk behaviors and is a leading cause of death among adolescents. Research indicates that alcohol advertising influences drinking intentions for children and adolescents. Using content analysis of 486…

This paper examines the availability of soft drinks in schools ("pouring rights contracts") and its effects on the growing nutritional problems of American youth. Of special concern is the prevalence of overweight youth, which has been increasing at alarming rates. There has been a direct relationship found between soft drink consumption and…

This study examined the impact of the American Cancer Society's (ACS's) media based peer education program, Message Magic: Selling Healthy Eating and Physical Activity, on participant self-reported dietary and physical activity behaviors and advocacy skill development. High school students participating in the program were required to work as a…

Media literacy education helps individuals become discriminating consumers of health information. Informed consumers are less likely to purchase useless health products if informed of misleading and deceptive advertising methods. The purpose of this study was to conduct a content analysis of health-related TV infomercials. An instrument…

Background: Tobacco media campaigns are effective, but less is known regarding the impact on college students. Purpose: The purpose was to test the effects of an on-campus Tips television campaign on frequency and believability of ads recalled and to assess demographic and personal factors associated with believability. Methods: A…

Background: African Americans are disproportionately exposed to and targeted by prosmoking advertisements, particularly menthol cigarette ads. Though African Americans begin smoking later than whites, they are less likely to quit smoking than whites. Purpose: This study was designed to explore African American smoking cessation attitudes,…